Speaking during the opening ceremony Mr. Nathan kalumba, President of Central, East and West Africa for the Coca Cola Company described the significance of the investment made by the giant global brand,”we are very delighted to be opening this new plant which will offer an opportunity to refresh our esteemed consumers with high quality beverages choices.
Mr. Nathan said the investment will create an estimated 135 new direct jobs and over 2500 indirect jobs, it will also contribute to a healthy distribution and retail sector in Somaliland, and he added “our commitment to the African continent remains enduring and unshakable.
The US$ 17 million investment by The Coca-Cola Company and its partner, Somaliland Beverage industries is part of the Coca-Cola System’s commitment to invest US$ 12 billion in the continent by 2020, starting in 2010.
The Chairman of Somaliland Beverage industries, Mr. Ahmed Osman Gueeleh expressed optimism and confidence about the investment the system had made in the region: “Bringing the production of Coca-Cola brands to Somaliland not only brings the much needed entrepreneurial and employment opportunities, but builds local capability through access to global practice and manufacturing standards, including ISO environmental and safety standards.”
The Coca-Cola bottling plant investment in Somaliland is based on a 100% franchising agreement.
The Coca-Cola Company (NYSE: KO) is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and stills brands Led by Coca-Cola, the world’s most valuable brand, our Company’s portfolio features 15 billion dollars brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle, Globally, we are the No 1 provider of sparkling beverages, ready-to-drink coffees, and juice drinks.
Through the world’s largest beverage distribution systems, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy development of the communities where we operate.
Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system employees.